We developed our marketing plan to focus on getting you the best return on investment with targeted exposure to potential buyers looking to buy in Coronado Cays, Coronado Shores, Coronado Village and San Diego County.
Gerri-Lynn's advanced Home Marketing System takes real estate marketing into the digital age. Advertising agencies have realized that quality, targeted marketing is more important than mass marketing. By analysing statistics of where actual buyers come from, we find that two information sources account for the majority of home sales: real estate (buyer) agents and the internet. This is the foundation of the Gerri-Lynn Fives property marketing strategy.
Our goal is to achieve maximum targeted exposure for your property with the best retun on investment. If you have any questions, please contact Gerri-Lynn to arrange a personal home buyer consultation or fill out the Property Evaluation checklist to get started.
In 2003, only 11% of buyers used the internet to help find a home while today the number is over 90% - this is why your website exposure is so important! Gerri-Lynn makes sure your home listing is easily found by buyers worldwide, by featuring your property listing on our online website network including popular sites such as CoronadoCays.com, CoronadoBeach.com, CoronadoSearch.com, WillisAllen.com and over 800 other websites! We also use online Search Engine Optimization (SEO) techniques and active Search Engine Marketing (SEM) tools such as real-time search analysis and Google Anlaytics to ensure our websites, and your listing, get the most exposure possible!
But it’s not just about quantity; online buyers want a fully interactive and visual experience. That’s why Gerri-Lynn’s listings feature many extras such as interactive maps, lifestyle amenities, professional photography, virtual tours, high-quality printable brochures and floor plan drawings.
Below are just a few of the websites in Gerri-Lynn’s online network, and always expanding!
Now you can have a developer quality, glossy brochure to sell your home! For potential buyers it makes your property feel like a show home and stand-out from the competition. Best of all, the designer print package is included for everyone of Gerri-Lynn’s client to maximize the impact of you listing to potential buyers.
Usually a feature reserved for luxury high-end homes and building developers, floor plans and virtual tours get your listing noticed and help potential buyers visualize living in the home. To enhance the experience, Gerri-Lynn floor plans and virtual tours highlight the unique selling features throughout the home. High quality floor plan PDFs can be downloaded by website visitors, printed out, and full-colour glossy brochures are provided to potential buyers at showings and open houses.
To help get maximum local exposure in the local Coronado community, I also regularly publish advertisements in print magazines and newspapers in the area and send out direct mail pieces to potential buyers on my mailing list and to the local neighborhoods.
Home presentation and professional photography may be the most under-estimated factor when selling a home. Simple home cleaning, organization, and staging techniques can make the difference of thousands of dollars in your selling price or even affect whether you sell at all. But it’s very hard for a home owner to know where to start, how much to spend, or what will provide the best return on investment.
In order to maximize the selling value of your home, Gerri-Lynn provides all our clients with a no-charge home consultation and our Home Seller Preparation Checklist. From basic do-it-yourself organization and cleaning tips to staging and renovations options, we will perform a cost benefit analysis on each project to help determine how to maximize your return on investment and have your home show at its best.
As most buyers use the internet now to search for homes, their first impression of your home is the photos. This is why Gerri-Lynn regularly uses the services of a professional award-winning photographer. We want to be sure your home makes the best possible first impression from every angle.
Remember, I will be working for you every step of the way to make sure that you get the highest possible price for the sale of your home in the shortest period of time. If you have any questions, please contact Gerri-Lynn to request a personal home marketing consultation for your home.